Circuit
Visual Identity
Branding
Copywriting
Compositing
Illustration
UX/UI
Issue
As the cost of living has soared, many families face financial hardship. Resulting in healthier lifestyles; such as gym memberships, becoming more expensive to maintain.
Insight
“A choice between putting the heating on vs being able to live a healthy lifestyle” (Cooper, 2022)
Active gym memberships have declined in the last year due to the cost of living crisis. Meaning as a nation, we are becoming less fit and healthy, as it has become a luxury rather than necessity for many.
The response must target individuals who are in need of financially viable methods of remaining active. Whilst simultaneously considering a product/service that minimises any environmental impacts.
Solution
Circuit, an inexpensive and sustainable fitness app and service. As well as reducing environmental impact. Through utilising a circular subscription service.
The circular subscription involves providing customers with specific dumbbells and kettlebells; depending on physical ability, and an app to track progress and provide personalised workouts. Once the customers has progressed, new weights will be sent to them, in return for the previous ones. Minimising environmental waste, and offering an inexpensive outlet to remain active.
Branding
Circuit App
Personas
Wireframes
